Kyary started as a fashion blogger, and then began her professional career as a model for Harajuku fashion magazines such as Kera! and Zipper . After achieving a measure of fame, she began to establish herself as a businesswoman by launching a line of fake eyelashes called "Harajuku Doll Eyelashes by Eyemazing x Kyary" and appearing at fashion shows. In April 2011, she frontlined the charity event "One Snap For Love" with legendary Japanese fashion editor and photographer Yasumasa Yonehara and Japanese brand 6%DOKIDOKI for victims of the 2011 Tohoku earthquake and tsunami .
In July 2011 she began a music career by releasing her first single, "PONPONPON". The music video, a psychedelic tribute to Kawaisa and Decora culture, was released to YouTube and became a viral hit . The single was produced by Yasutaka Nakata and is the first release from Kyary's debut mini-album , Moshi Moshi Harajuku , that was released August 17, 2011. "PONPONPON" was released on July 20, 2011. On July 31, 2011, the song entered Billboard Japan's Hot 100s chart at 72.
The second single, "Jelly", was released to iTunes internationally on August 3, 2011. A week after the release of her debut mini-album, Kyary will release an autobiography about her rise to fame titled, Oh! My God!! Harajuku Girl .
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