Oliver Schmidt aka Ben Delay, born in the winter of 1976 has been working for more than ten years now in the DJ Industry. He spent his first few years arranging and spinning at various parties in the ‘Bergischen Land’. In 1999, Ben worked for the first time as a DJ in the former ‘Visions’ Nightclub (now called H90) in Cologne, at one of the ‘Boogie Night’ parties. After performing a splendid set, he was immediately hired as a resident DJ in the club. Since then, he has created unique House music, from Disco French to Progressive House. By exhibiting this craft in every well known club in Cologne, for instance the ‘Neuschwanstein’, ‘Apollo’, ‘Lulu’, etc., Ben has proven himself worthy in the dance scene.
Since last summer, Delay has been one of the resident team members for the already legendary ‘Miami Beats’ parties, which are taking place every month in the ‘tiefenrausch’, one of the most popular clubs in Germany. His duties there are not only to drive the dancing crowd wild, but also to be responsible for booking the DJs.
One of his most important accomplishments were his sets in this club, which helped qualify him for the booking at the ‘snowzone’ in Val Thorens (France) in the Winter of 2002. After spinning there with popular DJs including Tom Novy, Phil Fuldner and the Discoboys, he was booked instantly for the following tour. In addition to being played on the tour, one of his tracks was included on the official ‘Mix CD’ for the ‘snowzone’ compilation.
Ben had been working hard on his own productions during the last few years, and now it was only a matter of time before his tracks received a major label release.After being signed t’o the ‘Cologne label ‘DG’, he released his much acclaimed ‘sugarland’ EP. Shortly after, with help of partner Adam Chinch, he produced his next EP under the project synonym ‘the Sugarland Gang - Pizza EP’. According to the ‘Raveline’ publication, it was with an edition of nearly 3000 12-inch LPs, one of the top five selling House LPs in 2002 at Germany’s largest internet shop, ‘Web-records.com’.One of his tracks, ‘Whoop’, was also licensed for the ‘tiefenrausch’ compilation, mixed by Phil Fuldner and Rene Suess.
As a consequence of these productions, Ben attracted the attention of Sharam Jey, who took one of his remixes on the Maxi CD ‘sharam Jey- Straight Up’, which jumped into the top ten of the DDC.Then, in spring 2002, Ben Delay finally created his own label ‘sugarland Records’. His LP ‘the Sugarland Gang - Down Town EP’ immediately climbed into 4th place of the German DJ charts, ‘Dance Fifty’.Due to the increasing popularity of the label, some major acts recognized Delay. There is much to be excited about with the new release of the ‘sugarland Record’.So watch out… More to come…